MDeC To Reach Out To Millions Of TV Viewers In China
From Yong Soo Heong BEIJING, June 8 (Bernama) -- Several hundred million TV viewers in southern China will get to see specially-created Malaysian content to be aired "live" on prime time over two major TV networks during the 2010 Chinese lunar new year celebrations.
This follows an agreement between Jia Yu Home Entertainment Sdn Bhd, which is associated with the Multimedia Development Corporation (MDeC), and the two TV networks, Nanning and Chengsa TV stations.
Damien Leong, CEO of Jia Yu Home Entertainment, said the agreement would open up a host of opportunities and spin-offs for Malaysian artistes, musicians, graphic designers and other creative skills associated with the content industry.
"The 'live' transmission will also provide a platform for Malaysian artistes to break into the big China market as a result of the prime time screening," he told Bernama after exchanging documents with the two TV stations in the presence of Prime Minister Datuk Seri Najib Tun Razak during the latter's recent visit.
Datuk Badlisham Ghazali, CEO of MDeC, said the forthcoming transmission was under the auspices of MDeC's MSC Malaysia creative multimedia and content initiative.
MDeC, he said, was giving a lot of attention to further developing Malaysia's creative talent.
Leong said exposure was extremely important for artistes as they had to create a huge fan base for sales of their CDs or for them to be invited for singing or acting engagements.
He said Jia Yu was pleased with this breakthrough as it meant an extra avenue and opportunity for Malaysians in the creative industry.
"There are many talented Malaysian artistes and we would like to provide them with a platform for greater exposure," he added.
Jia Yu, he said, felt that it was time for Malaysian artistes and content to reach out to a more global audience.
This was especially so when Malaysian TV shows for the Chinese New Year celebrations had been noted for their variety and creativity, he said.
BERNAMA
From Yong Soo Heong
From Yong Soo Heong BEIJING, June 8 (Bernama) -- Several hundred million TV viewers in southern China will get to see specially-created Malaysian content to be aired "live" on prime time over two major TV networks during the 2010 Chinese lunar new year celebrations.
This follows an agreement between Jia Yu Home Entertainment Sdn Bhd, which is associated with the Multimedia Development Corporation (MDeC), and the two TV networks, Nanning and Chengsa TV stations.
Damien Leong, CEO of Jia Yu Home Entertainment, said the agreement would open up a host of opportunities and spin-offs for Malaysian artistes, musicians, graphic designers and other creative skills associated with the content industry.
"The 'live' transmission will also provide a platform for Malaysian artistes to break into the big China market as a result of the prime time screening," he told Bernama after exchanging documents with the two TV stations in the presence of Prime Minister Datuk Seri Najib Tun Razak during the latter's recent visit.
Datuk Badlisham Ghazali, CEO of MDeC, said the forthcoming transmission was under the auspices of MDeC's MSC Malaysia creative multimedia and content initiative.
MDeC, he said, was giving a lot of attention to further developing Malaysia's creative talent.
Leong said exposure was extremely important for artistes as they had to create a huge fan base for sales of their CDs or for them to be invited for singing or acting engagements.
He said Jia Yu was pleased with this breakthrough as it meant an extra avenue and opportunity for Malaysians in the creative industry.
"There are many talented Malaysian artistes and we would like to provide them with a platform for greater exposure," he added.
Jia Yu, he said, felt that it was time for Malaysian artistes and content to reach out to a more global audience.
This was especially so when Malaysian TV shows for the Chinese New Year celebrations had been noted for their variety and creativity, he said.
BERNAMA
From Yong Soo Heong
Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks for the update.
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